Latest Articles | Brandvelle

03.05.2026

Deblandification: How Lacoste and Burberry signal the end of the minimalist consensus

After a decade of geometric sans rebrands, Lacoste 2026 and Burberry 2023 mark the return of distinctive identity as the strategic priority.

Lacoste | 21.04.2026

Lacoste presents a new visual identity by Commission Studio

Lacoste evolves its visual identity with Commission Studio, a bespoke serif typeface, refined Crocodile and three historic green tones.

Walmart | 17.04.2026

Walmart Unveils Modern Redesign of Great Value, Its Flagship Private Brand

First major refresh in more than a decade enhances shoppability while maintaining the same trusted products at Every Day Low Prices

Apple | 04.11.2025

Apple TV Retires the Plus Sign and Presents a New Identity

Apple renamed its streaming service from Apple TV+ to Apple TV in November 2025, alongside a new logo built from real glass and a sonic identity by Finneas.

Tesla | 01.09.2025

Tesla’s Master Plan Part 4: from sustainable energy to “sustainable abundance”

With Master Plan Part 4, Tesla introduces its most ambitious—and most abstract—vision to date. While earlier plans focused on scaling electric vehicles and clean energy, this new chapter expands the mission toward what the company calls “sustainable abundance.”

Bentley | 07.07.2025

Bentley Redesigns Winged B: Fifth Iteration in 106 Years

Bentley revealed the fifth Winged B iteration on 7 July 2025 — the biggest change to the mark in a century.

Adobe | 25.05.2025

Adobe Quietly Overhauls Its Identity with Mother Design

Adobe's 2025 refresh by Mother Design introduces a new logotype rooted in the 1982 original, the Adobe Lens graphic device, and a brighter signature red.

Mercedes-Benz | 04.04.2025

Mercedes-Benz Returns to a Flat, Monochrome Star

Mercedes-Benz has quietly reintroduced its flat, monochrome star for brand communications, dropping the three-dimensional metallic version used since 2010.

Walmart | 24.01.2025

Walmart's Biggest Brand Update in Nearly Two Decades

Walmart's first major rebrand since 2008 — JKR redraws the wordmark, brightens the blue, and refreshes the spark.

Amazon | 01.01.2025

Amazon Expands Smile Arrow and introduces new Typeface

Amazon completed a gradual visual rebrand beginning spring 2024, introducing a thicker Smile Arrow and custom typeface Amazon Ember Modern.

Jaguar | 19.11.2024

Jaguar Retires Leaper for Exuberant Modernism

Jaguar retired the leaper and introduced a four-symbol identity system built on 'Exuberant Modernism.'

Lamborghini | 28.03.2024

Lamborghini Flattens Bull and Shield Logo for Digital

Lamborghini presented a flat 2D logo redesign in March 2024, replacing the previous 3D embossed bull and shield for digital-first applications.

Tesla | 05.04.2023

Tesla’s Master Plan Part 3: a technical roadmap to a fully electrified world

With Master Plan Part 3, Tesla shifts from storytelling to system design. Unlike the earlier plans, which focused on product strategy and company growth, this document is structured as a detailed white paper. Its purpose is to demonstrate, with data and modeling, how a fully sustainable global energy economy could realistically be achieved.

Porsche | 25.01.2023

Porsche refines its crest for the 75th anniversary

For its 75th anniversary in 2023 Porsche refines the heraldic crest in-house, the first update in nine years and the most extensive yet.

BMW | 03.03.2020

BMW Introduces a New Two-Dimensional Brand Mark

BMW presents a flat, transparent logo alongside the Concept i4, marking the first visual update to the roundel since 1997.

Tesla | 20.07.2016

Tesla’s Master Plan Deux: expanding from electric cars to a full energy and mobility ecosystem

In 2016, Tesla published the second part of its long-term strategic vision, known as Master Plan, Part Deux. Building on the original roadmap, which focused on scaling electric vehicles from high-end sports cars to affordable mass-market models, this new plan expands Tesla’s ambitions far beyond car manufacturing.

Guinness | 04.05.2016

Guinness Brings Craft Back to the Harp

In a deliberate counter-move against flat design, Guinness gave its 154-year-old harp icon a handcrafted overhaul — for the sixth time.

Oatly | 06.06.2014

Oatly’s Radical Rebrand Turned Packaging Into Media and Built a Global Challenger Brand

Oatly’s 2014 rebrand replaced conventional packaging and messaging with bold design and provocative language, turning cartons into advertising and positioning the brand as a challenger to the dairy industry.

Tesla | 02.08.2006

Tesla’s Secret Master Plan Outlines an Electric Future Built Step by Step

In 2006, Tesla CEO Elon Musk published what he called a “Secret Master Plan,” outlining a structured approach to transforming the automotive and energy industries. At the time, Tesla was a young company with a single product: the high-performance Roadster.