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Apple Marks 50 Years of Thinking Different with Global Celebrations
Apple | 13.03.2026

Apple Marks 50 Years of Thinking Different with Global Celebrations

Apple opened its 50th anniversary with Alicia Keys at Apple Grand Central — the first stop in a month-long global program.

Loewe marks 180 years with a lion motif
Loewe | 15.01.2026

Loewe marks 180 years with a lion motif

For its 180th anniversary, Loewe built a capsule collection and campaign around a lion, the German meaning of its founder's name.

Loewe reissues the Puzzle bag for its 10th year
Loewe | 29.05.2025

Loewe reissues the Puzzle bag for its 10th year

Loewe marked ten years of the Puzzle bag with 19 archive reissues, a new Confetti design, and a full digital retrospective.


"We, Robot": Tesla's Theatrical Reframing as a Technology and Robotics Brand
Tesla | 10.10.2024

"We, Robot": Tesla's Theatrical Reframing as a Technology and Robotics Brand

Tesla's "We, Robot" (2024) unveiled the Cybercab at Warner Bros. a brand pivot from car company to autonomy platform.

Disney marks its centennial with a new studio logo and 100 Years of Wonder identity
Disney | 16.10.2023

Disney marks its centennial with a new studio logo and 100 Years of Wonder identity

Disney introduces a new animated studio logo and 100 Years of Wonder identity for its centennial anniversary.

Porsche launches Driven by Dreams for its 75th anniversary
Porsche | 08.06.2023

Porsche launches Driven by Dreams for its 75th anniversary

Porsche builds its 75th anniversary year around Driven by Dreams, an in-house brand campaign developed in Zuffenhausen.


Walt Disney World stages an EARidescent 50th anniversary
Disney | 01.10.2021

Walt Disney World stages an EARidescent 50th anniversary

Walt Disney World marks its 50th anniversary with an 18-month celebration framed by an EARidescent design language.

Ralph Lauren stages a 50th anniversary in Central Park
Ralph Lauren | 07.09.2018

Ralph Lauren stages a 50th anniversary in Central Park

On 7 September 2018, Ralph Lauren marks the brand's fiftieth anniversary with a runway and dinner at Central Park's Bethesda Terrace.