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Loewe marks 180 years with a lion motif
Loewe | 1 June 2026

Loewe marks 180 years with a lion motif

For its 180th anniversary, Loewe built a capsule collection and campaign around a lion, the German meaning of its founder's name.

Google builds a flowing identity for NewFront 2026
Google | 23 March 2026

Google builds a flowing identity for NewFront 2026

Google's 2026 NewFront event identity, built by Human After All around a flowing, murmuration-inspired system.

Apple Marks 50 Years of Thinking Different with Global Celebrations
Apple | 13 March 2026

Apple Marks 50 Years of Thinking Different with Global Celebrations

Apple opened its 50th anniversary with Alicia Keys at Apple Grand Central, the first stop in a month-long global program.


Loewe reissues the Puzzle bag for its 10th year
Loewe | 29 May 2025

Loewe reissues the Puzzle bag for its 10th year

Loewe marked ten years of the Puzzle bag with 19 archive reissues, a new Confetti design, and a full digital retrospective.

"We, Robot": Tesla's Theatrical Reframing as a Technology and Robotics Brand
Tesla | 10 October 2024

"We, Robot": Tesla's Theatrical Reframing as a Technology and Robotics Brand

Tesla's "We, Robot" (2024) unveiled the Cybercab at Warner Bros., a brand pivot from car company to autonomy platform.

Disney marks its centennial with a new studio logo and 100 Years of Wonder identity
Disney | 16 October 2023

Disney marks its centennial with a new studio logo and 100 Years of Wonder identity

Disney introduces a new animated studio logo and 100 Years of Wonder identity for its centennial anniversary.


Porsche launches Driven by Dreams for its 75th anniversary
Porsche | 8 June 2023

Porsche launches Driven by Dreams for its 75th anniversary

Porsche builds its 75th anniversary year around Driven by Dreams, an in-house brand campaign developed in Zuffenhausen.

Walt Disney World stages an EARidescent 50th anniversary
Disney | 1 October 2021

Walt Disney World stages an EARidescent 50th anniversary

Walt Disney World marks its 50th anniversary with an 18-month celebration framed by an EARidescent design language.

Ralph Lauren stages a 50th anniversary in Central Park
Ralph Lauren | 7 September 2018

Ralph Lauren stages a 50th anniversary in Central Park

On 7 September 2018, Ralph Lauren marks the brand's fiftieth anniversary with a runway and dinner at Central Park's Bethesda Terrace.


Omega turns an astronaut award into a Snoopy line
Omega | 5 October 1970

Omega turns an astronaut award into a Snoopy line

The Apollo 13 astronauts gave Omega the Silver Snoopy Award in 1970, and the cartoon dog later became a Speedmaster line of its own.

NASA approves the Omega Speedmaster for spaceflight
Omega | 1 March 1965

NASA approves the Omega Speedmaster for spaceflight

In 1965 NASA qualified the Omega Speedmaster for all manned space missions, a verdict that later moved onto the watch's caseback.

Omega times a whole Olympics with 30 chronographs
Omega | 30 July 1932

Omega times a whole Olympics with 30 chronographs

One watchmaker and 30 chronographs covered every discipline in Los Angeles, and Omega has held the role for almost a century.