Lamborghini
Italian luxury sports car manufacturer defined by its Raging Bull emblem, extreme performance, and angular design language.
Key-Facts
Brand Chronology
Lamborghini Flattens Bull and Shield Logo for Digital
2024
Logo Redesign
1998
In 1998, the shares were sold to Audi, which became the new owner of the company. This transition led to fundamental changes in its core principles, influencing both production methods and vehicle design direction. At the same time, management decided to redesign the logo. The task was assigned to the German agency “KMS Team,” which was responsible for developing the updated visual identity.
Logo Redesign
1974
In 1987, Lamborghini came under the ownership of the American corporation Chrysler. Following this change in control, the brand’s emblem was revised and took on noticeably different contours, reflecting a shift in its corporate direction and visual identity under the new ownership.
Logo Redesign
1972
In 1972, the company’s logo underwent a redesign. The lettering was enlarged, and the manufacturer’s name was presented entirely in uppercase characters. It was set in the Univers Black Oblique typeface and placed against a yellow rectangular background, giving the mark a more assertive and structured appearance.
Logo Design
1963
From the company’s founding to the present day, the Lamborghini logo has remained largely consistent, with only minor refinements over time. Initially, the emblem appeared in black and white, reflecting the limited production and printing capabilities of the period. More colorful versions were primarily used in printed materials, where the logo featured a red background with a black bull, introducing a stronger visual contrast and a more distinctive identity in promotional contexts.
