Creative Cloud
The subscription suite, since 2013; home of Photoshop, Illustrator and the creative apps.
Source: news.adobe.com
Adobe
The world's leading creative software company, powering digital experiences from design and video to documents and AI-assisted creativity.
- Founded
- 1982
- Industry
- Software
- Headquarters
- USA
- Ownership
- Public company
Key Facts
Current claim
“Creativity for all.”
Brand logo & color
#ff0000
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Acrobat
The PDF and document brand (Document Cloud); Adobe's identity in documents and e-signatures.
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Firefly
The generative-AI brand, since 2023; Adobe's commercially-safe image and media generation.
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Adobe Express
The quick-design app brand; a template-led tool for non-professionals.
Brand Chronology
Anil Chakravarthy becomes CEO, succeeding Shantanu Narayen (2026)
Anil Chakravarthy
becomes CEO, succeeding Shantanu Narayen
Adobe Quietly Overhauls Its Identity with Mother Design (2025)
Adobe Quietly Overhauls Its Identity with Mother Design
2025
Adobe's 2025 refresh by Mother Design introduces a new logotype rooted in the 1982 original, the Adobe Lens graphic device, and a brighter signature red.
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Adobe celebrates 30 years of Photoshop with Fantastic Voyage (2020)
Adobe celebrates 30 years of Photoshop with Fantastic Voyage
2020
Adobe celebrates Photoshop's 30th anniversary with Fantastic Voyage, a surreal 72andSunny film directed by Antoine Bardou-Jacquet.
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Adobe celebrates Creativity for All in Academy Awards spot (2020)
Adobe celebrates Creativity for All in Academy Awards spot
2020
Adobe airs a 60-second Academy Awards film set to Pure Imagination, featuring Shepard Fairey and Malala Yousafzai.
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Logo Redesign (2020)
Logo Redesign
2020
After the involvement of The Acid House studio, the editorial program’s logo underwent only subtle refinements, mainly focused on its color palette.
Logo Redesign (2014)
Logo Redesign
2014
The logo, presented by Acid House and John Warnock, was created for the official website.
Shantanu Narayen becomes CEO (2007)
Shantanu Narayen
becomes CEO
Logo-Redesign (1993)
Logo-Redesign
1993
In 1993, the company’s emblem was completely redesigned, introducing a bold initial “A” set against a red background. This update aligned the visual identity with the company’s software branding, which prominently used a red-and-white color scheme, reinforcing consistency and recognition across its products.
Logo Redesign (1990)
Logo Redesign
1990
The basis of this logo was its predecessor, which underwent a slight correction.
Logo Design (1982)
Logo Design
1982
Adobes debut logo contained a graphically transformed company name.
Founded
1982John Warnock and Charles Geschke, both formerly of Xerox PARC, founded Adobe in 1982 and named it after the creek behind Warnock's California home.