Loewe
Loewe Designer Handbags Displayed In Luxury Boutique. Source: KEA - stock.adobe.com

Loewe

Loewe is a Spanish luxury fashion house renowned for its innovative designs and exceptional leather craftsmanship. The brand offers ready-to-wear clothing, handbags, small leather goods, accessories, and fragrances for both men and women.

Loewe is especially celebrated for its premium leather products, combining high-quality materials with understated elegance and meticulous craftsmanship. Under the creative direction of Jonathan Anderson, the brand gained renewed global recognition through distinctive runway collections and creative collaborations. Today, Loewe is a leading name in luxury fashion, with flagship boutiques in major fashion capitals and a presence in prestigious department stores worldwide.

Key-Facts

Founded 1846
Logo
Industry Fashion · Leather Goods · Luxury · Fragrance
Headquarters Spain

Brand Chronology

Loewe turns flagship stores into art-filled Casas (2026)

Loewe turns flagship stores into art-filled Casas

2026
Loewe turns flagship stores into art-filled Casas
Source: Loewe
Loewe's Casa flagship format pairs bespoke local architecture with rotating art, and its second Paris Casa opened in March 2026.
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Loewe reveals first campaign under new direction (2026)

Loewe reveals first campaign under new direction

2026
Loewe reveals first campaign under new direction
Imagery from a Loewe brand campaign. Source: Loewe
Loewe presents the first campaign by Jack McCollough and Lazaro Hernandez, the earliest full read of the house's new visual direction.
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Loewe swaps its ribbon colour for a new era (2026)

Loewe swaps its ribbon colour for a new era

2026
Loewe swaps its ribbon colour for a new era
A Loewe gift box tied with the house's new blue branded ribbon. Source Loewe - AI enhanced
Loewe now ties its packaging in blue ribbon under Jack McCollough and Lazaro Hernandez, a small but deliberate signature of change.
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Loewe marks 180 years with a lion motif (2026)

Loewe marks 180 years with a lion motif

2026
Loewe marks 180 years with a lion motif
The Loewe Amazona 180 bag with lion intarsia detail from the 180th anniversary campaign
For its 180th anniversary, Loewe built a capsule collection and campaign around a lion, the German meaning of its founder's name.
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Loewe reissues the Puzzle bag for its 10th year (2025)

Loewe reissues the Puzzle bag for its 10th year

2025
Loewe reissues the Puzzle bag for its 10th year
The Loewe Puzzle 10 anniversary collection with reissued designs and Puzz charms. Source: Loewe
Loewe marked ten years of the Puzzle bag with 19 archive reissues, a new Confetti design, and a full digital retrospective.
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Loewe names Proenza Schouler duo creative directors (2025)

Loewe names Proenza Schouler duo creative directors

2025
Loewe names Proenza Schouler duo creative directors
Lazaro Hernandez & Jack McCollough. Source: Loewe
Loewe appoints Jack McCollough and Lazaro Hernandez of Proenza Schouler as creative directors, succeeding Jonathan Anderson.
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Loewe's 2016 fragrance box opens like a book (2016)

Loewe's 2016 fragrance box opens like a book

2016
Loewe's 2016 fragrance box opens like a book
Source: Loewe
Jonathan Anderson named Loewe's first fragrance 001 in 2016 and packaged it in a book-like box designed with M/M (Paris).
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The Puzzle bag becomes a Loewe signature (2015)

The Puzzle bag becomes a Loewe signature

2015
The Puzzle bag becomes a Loewe signature
The geometric Loewe Puzzle bag in tan leather. Source: photo-lime - stock.adobe.com
Loewe's Puzzle bag, designed under Jonathan Anderson, turned leather craft into a modern signature and anchored the brand's revival.
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Loewe redraws its Anagram in a 2014 rebrand (2014)

Loewe redraws its Anagram in a 2014 rebrand

2014
Loewe redraws its Anagram in a 2014 rebrand
The redrawn Loewe Anagram mark of four interlocking L shapes. Source: Loewe. A.I. enhanced
In 2014 Loewe presented a new identity by M/M Paris, redrawing its Anagram and wordmark to open the Jonathan Anderson era.
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Logo Redesign (2014)

Logo Redesign

2014
Source: logos-world.net

The logo of Loewe reflects the brand’s minimalist aesthetic and dedication to exceptional craftsmanship. Its refined letterforms evoke the precision and care associated with finely crafted leather goods, reinforcing Loewe’s heritage in leatherworking.

Rendered in a clean black-and-white palette, the logo conveys elegance, sophistication, and timelessness. The simple typography emphasizes clarity and balance, expressing the brand’s commitment to enduring design rather than passing trends. Together, the restrained color scheme and carefully crafted lettering symbolize Loewe’s legacy of quality, artistry, and meticulous attention to detail.

loewe logo redesign
LVMH takes full control of Loewe in 1996 (1996)

LVMH takes full control of Loewe in 1996

1996
LVMH takes full control of Loewe in 1996
A Loewe boutique storefront in Japan. Source: Loewe
In 1996 LVMH became sole owner of Loewe, setting the Spanish leather house on a path toward global luxury positioning.
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Loewe builds a fragrance line one scent at a time (1972)

Loewe builds a fragrance line one scent at a time

1972
Loewe builds a fragrance line one scent at a time
Solo by Loewe. Source: Loewe
Since its first perfume in 1972, Loewe has released a new signature fragrance roughly once a decade, building a slow, plain-named line.
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Loewe's ready-to-wear line goes international (1970)

Loewe's ready-to-wear line goes international

1970
Loewe's ready-to-wear line goes international
Source: Loewe
After launching ready-to-wear in 1960, Loewe spent the 1970s expanding into Brussels, Hong Kong, Tokyo, Singapore and beyond.
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Loewe becomes supplier to the Spanish royal court (1905)

Loewe becomes supplier to the Spanish royal court

1905
Loewe becomes supplier to the Spanish royal court
Royal Warrant from the Spanish Crown. Source: Loewe
In 1905, King Alfonso XIII named Loewe an official supplier to the Spanish royal court, formalising a relationship built over years.
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Logo Design (1892)

Logo Design

1892
Source: logos-world.net

The first logo of Loewe reflected the brand’s exclusivity and strong historical heritage. Arranged in three tiers, it displayed the brand name above the city of Madrid and the year of establishment, creating a balanced and formal composition.

Introduced after the leather workshops united under a single brand in the late 19th century, the emblem was named in honor of Enrique Loewe Roessberg, whose leadership helped the company become an official supplier to the Spanish royal court. Decorative intertwined “W” elements added a sense of elegance and craftsmanship, reinforcing Loewe’s reputation for exceptional leather goods.

loewe logo redesign

Founded

1846
Loewe founded 1846
Source: Loewe
The history of Loewe began in 1846, when a group of Spanish leather artisans established a small workshop in Madrid. This modest workshop laid the foundation for one of the world’s oldest luxury brands.

In 1872, German craftsman Enrique Loewe Roessberg joined the workshop. His expertise and innovative approach to leatherworking significantly enhanced the quality of its products and helped build the workshop’s growing reputation.

In 1892, the business was officially renamed Loewe in his honor. By then, the company had become renowned for its finely crafted leather goods and had established itself as a preferred supplier to the Spanish aristocracy.