Use of AI

brandvelle® is a small, independent publication and passion project about branding. We use AI as part of how we work, and we’d rather be open about it.

Last updated: July 2026

How we use AI

We use AI tools — mainly Claude and ChatGPT — in our editorial process: for research, such as gathering background and organising sources, and for language, such as phrasing, tightening a text, and catching errors.

Human review

Every article is reviewed and checked by a human before it is published. Facts are confirmed against real sources, and a person decides what we cover and approves the final text. Nothing goes live unread, and a human is responsible for everything published under the brandvelle name.

What AI doesn't do

AI is not a source in its own right and it does not have the final word. If a fact can't be confirmed against a real source, it doesn't run.

Images

Where we use AI-generated imagery, we label it as such. Photographs, brand logos, and campaign visuals are credited to their source.

Corrections

We work with fast-moving tools, and we sometimes get things wrong. When we do, we correct it openly and note the change.