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Nike Air Max 1 makes the Air visible in 1987
Nike | 26.03.1987

Nike Air Max 1 makes the Air visible in 1987

On 26 March 1987 Nike released the Air Max 1, the first sneaker to expose its Air unit, designed by Tinker Hatfield.

Steiff launches the Replica programme with the Papa Bear
Steiff | 01.01.1980

Steiff launches the Replica programme with the Papa Bear

Steiff turns its archive into a category and reframes the teddy bear as a collectible with the Papa Bear, a limited edition for the brand's 100th anniversary.

Ray-Ban and the birth of the Aviator
Ray-Ban | 12.12.1937

Ray-Ban and the birth of the Aviator

Ray-Ban introduced the Aviator in 1937, a Bausch & Lomb design that turned anti-glare lenses into a brand.


Thomas Burberry invents gabardine
Burberry | 01.01.1879

Thomas Burberry invents gabardine

In 1879, Thomas Burberry invents gabardine, a tightly woven, breathable and weatherproof fabric that anchors the house for over a century.