Omega

Swiss watchmaker that built its authority on measured performance, as Olympic timekeeper since 1932 and as the watch NASA qualified for crewed spaceflight.

Luxury
Heritage

Founded: 1848
Industry: Luxury · Watchmaking
Headquarters: Switzerland
Ownership: Public company
Parent company: Swatch Group

Key Facts

Brand logo & color

#c8102e

Values

Excellence, innovation, precision, pioneering spirit.

OMEGA - The Swatch Group

Purpose

A watch brand synonymous with excellence, innovation and precision, constantly defined by its pioneering spirit, demonstrated by its conquests of the oceans as well as space.

OMEGA - The Swatch Group

Vision

Our long-term vision for sustainability begins at our eco-conscious watchmaking facilities and extends to meaningful partnerships with organizations who are working towards a better future.

OMEGA, Sustainability

Positioning

Founded in 1848, Omega is a watch brand synonymous with excellence, innovation and precision. The company has constantly been defined by its pioneering spirit, demonstrated by its conquests of the oceans as well as space.

Brand Chronology

Omega signs Audrey Werro to its ambassador family

2026

Omega has timed athletics since 1932 and has now signed a 22-year-old Swiss record holder as a brand ambassador.

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Omega launches the Planet Ocean at Tate Modern

2026

Omega presented its fourth-generation dive watch in a London art gallery, and its CEO called it a lifestyle piece.

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Omega lends the Speedmaster to Swatch

2022

OMEGA let its sibling brand build a plastic Speedmaster for a fraction of the price, and sold more of the original because of it.

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Raynald Aeschlimann

becomes President & CEO

2016

Omega builds its watches on George Daniels' invention

1999

In 1999 Omega brought George Daniels' Co-Axial escapement into series production and made an outside invention its technical signature.

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James Bond and the Omega Seamaster

1995

A costume designer chose the Seamaster for GoldenEye on a point of character logic, and Omega has held the role ever since.

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Logo Redesign

1974

Source: logos-world.net

In the 1970s, Omega updated its logo as the brand reached a significant milestone, ranking among the world’s leading watch manufacturers and expanding through numerous subsidiaries. The redesign introduced red into the emblem, adding a bold accent associated with achievement and ambition.

The graphic elements were given sharper, more precise lines, creating a cleaner appearance reminiscent of printed typography. At the same time, the symbols retained smooth, flowing forms that added a sense of movement and energy. Together, these refinements gave the logo a more disciplined and dynamic character, reflecting Omega’s growing prominence and continued development.

Omega turns an astronaut award into a Snoopy line

1970

The Apollo 13 astronauts gave Omega the Silver Snoopy Award in 1970, and the cartoon dog later became a Speedmaster line of its own.

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Omega's Speedmaster is named by the Moon landing

1969

After Apollo 11 the Speedmaster became known as the Moonwatch, a nickname Omega later turned into the name of the collection.

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NASA approves the Omega Speedmaster for spaceflight

1965

In 1965 NASA qualified the Omega Speedmaster for all manned space missions, a verdict that later moved onto the watch's caseback.

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Omega builds its watch names around the word Master

1957

In 1957 Omega launched three professional watches in one year, and their shared suffix became the backbone of how the brand names its range.

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Omega times a whole Olympics with 30 chronographs

1932

One watchmaker and 30 chronographs covered every discipline in Los Angeles, and Omega has held the role for almost a century.

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Omega renames the company after its best-known watch

1894

In 1894 the Brandt brothers named a new movement Omega, and within a decade the calibre had given its name to the whole company.

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Louis-Paul & César Brandt

take over the company

1879

Founded

1848

Louis Brandt began assembling key-wound precision pocket watches from parts made by local craftsmen in La Chaux-de-Fonds in 1848, selling them across Europe himself.

Key Competitors

A Swiss watch manufacture owned by a charitable foundation rather than by shareholders, which builds its brand on proof under test and on names it coi…

17 Articles

Explore all Brands

Omega

Key Facts

Positioning

Brand Chronology

Omega signs Audrey Werro to its ambassador family

Omega launches the Planet Ocean at Tate Modern

Omega lends the Speedmaster to Swatch

Raynald Aeschlimann

Omega builds its watches on George Daniels' invention

James Bond and the Omega Seamaster

Logo Redesign

Omega turns an astronaut award into a Snoopy line

Omega's Speedmaster is named by the Moon landing

NASA approves the Omega Speedmaster for spaceflight

Omega builds its watch names around the word Master

Omega times a whole Olympics with 30 chronographs

Omega renames the company after its best-known watch

Louis-Paul & César Brandt

Founded

Key Competitors

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