Trade Republic
Source: Trade Republic

Trade Republic

Founded as Neon Trading in Munich in 2015 and relaunched in 2019 under a civic name that framed capital markets as a shared thing rather than a professional preserve, Trade Republic has built every product move and every campaign on the same access argument, from commission free trading and a one euro minimum to a payment card, a European banking licence and, since 2025, private markets.

  • Technology
  • Finance
Founded
2015
Industry
Financial Services · Neobroker · Banking
Headquarters
Germany
Ownership
Private company

Key Facts

Current claim

“Invest, spend and bank.”

Brand logo
Mission

To democratize wealth. We believe investing can be made simple and affordable.

Trade Republic, Brad Pitt x Trade Republic

Brand Chronology

Brad Pitt says nothing for Trade Republic (2026)

Brad Pitt says nothing for Trade Republic

2026
Brad Pitt says nothing for Trade Republic
Brad Pitt and the Trade Republic Mirror Credit Card. Source: Trade Republic
Brad Pitt speaks no line in the film Trade Republic calls the largest campaign in its history, now running in 18 markets.
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Trade Republic follows its mission into private markets (2025)

Trade Republic follows its mission into private markets

2025
Trade Republic follows its mission into private markets
Rapper Luciano presents Trade Republic's Private Markets product. Source: Trade Republic
Partnerships with Apollo and EQT put private markets in the app at a one euro minimum and move the brand into wealth management.
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Trade Republic and Kappa print Retire Rich on a jersey (2025)

Trade Republic and Kappa print Retire Rich on a jersey

2025
Trade Republic and Kappa print Retire Rich on a jersey
Limited edition Kappa jersey with the Retire Rich slogan for Trade Republic
A limited jersey carries a pension argument, and a quarter of the proceeds go to financial literacy because a statistic says a quarter.
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Trade Republic remakes a condom ad to sell saving (2025)

Trade Republic remakes a condom ad to sell saving

2025
Trade Republic remakes a condom ad to sell saving
Still from the Trade Republic Kinderdepot commercial showing a child in a supermarket aisle
The Kinderdepot is advertised with a supermarket tantrum borrowed from a condom commercial that circulated widely in the 2000s.
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Trade Republic's answer to bad presents is Wealthman (2024)

Trade Republic's answer to bad presents is Wealthman

2024
Trade Republic's answer to bad presents is Wealthman
Still from the Trade Republic Wealthman Christmas campaign film
Stock gifting arrives wrapped in a named character and the line stocks instead of socks, in a category that rarely builds characters.
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Trade Republic's first campaign leads with 4 percent (2024)

Trade Republic's first campaign leads with 4 percent

2024
Trade Republic's first campaign leads with 4 percent
Trade Republic out-of-home poster showing the logo and the 4 percent interest claim. Source: Trade Republic Linkedin
Five years after launch Trade Republic runs its first conventional advertising, built on a deposit rate and a treatment reduced to the logo.
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A million wait for Trade Republic's mirror card (2024)

A million wait for Trade Republic's mirror card

2024
A million wait for Trade Republic's mirror card
Trade Republic Visa debit card in mirror finish. Source: Trade Republic
A broker's first physical object draws more than a million people onto a waitlist, and pays 1 percent of every payment into a savings plan.
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From Neon Trading to Trade Republic (2019)

From Neon Trading to Trade Republic

2019
From Neon Trading to Trade Republic
Two Trade Republic Founders. Thomas Pischke und Christian Hecker. Source: Trade Republic
The Munich startup Neon Trading took a civic name and a first identity system before opening its app to German investors in 2019.
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Logo Redesign (2019)

Logo Redesign

2019

The Trade Republic logo consists of a clean, minimalist wordmark displaying the company name in a bold, modern sans-serif typeface, reflecting the neo-broker’s straightforward and digital-first approach to finance.

trade republic
Logo Design (2015)

Logo Design

2015

A solid white disc held two bars knocked out of it, the upper ending in an open barb pointing right, the lower in one pointing left: the exchange glyph of currency counters and transfer screens. Beside it stood NEON in large uppercase with trading in lowercase beneath, squared off on the same right margin. Neon Trading was a stock market game in 2016, and two opposed arrows name a buy and a sell.

trade republic logo redesign

Founded

2015
Trade Republic founded 2015
Neo-Trading Founders: Marco Cancellieri, Christian Hecker und Thomas Pischke. Source: Neo Trading Facebook
Christian Hecker, Thomas Pischke and Marco Cancellieri founded the company as Neon Trading in Munich in 2015, inside Comdirect Bank's startup incubator.

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