Care by Volvo
Volvo's vehicle subscription, announced in 2017 and offered in several European markets such as Germany, the UK and Italy, as well as in the United States.
Volvo
A Swedish carmaker whose brand rests on safety, from the three-point seatbelt it shared in 1959 to the speed limit it set in 2020, now carried into electric cars.
- Founded
- 1927
- Industry
- Automotive
- Headquarters
- Sweden
- Ownership
- Public company
- Parent company
-
- Geely Holding
Key Facts
Current claim
“For life”
Brand logos
Logo
Wordmark
Values
Personal; Sustainable; Safe
Volvo Cars, Our story
Purpose
For life. We want to provide you with the freedom to move in a personal, sustainable and safe way.
Volvo Cars, Our story
Vision
We want to disrupt the auto industry and be a leader in safety, sustainability, online business and set a new global people standard.
Volvo Cars, Our story
Mission
We have made it our mission to make life easier, better and safer for everyone.
Volvo Cars, Our storyBrand Chronology
Volvo shows the EX60 driving non-stop on stage (2026)
Volvo shows the EX60 driving non-stop on stage
2026
At Artipelag, Volvo reveals the EX60 as a car that never stops driving, turning its 810 km range into the message of the launch.
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Håkan Samuelsson returns as CEO, succeeding Jim Rowan (2025)
Håkan Samuelsson
returns as CEO, succeeding Jim Rowan
Jim Rowan becomes CEO, succeeding Håkan Samuelsson (2022)
Jim Rowan
becomes CEO, succeeding Håkan Samuelsson
Logo-Redesign (2021)
Logo-Redesign
2021
Unveiled in 2021, the redesign by Stockholm Design Lab with Trollbäck & Company flattened the Iron Mark into a thin monochrome outline, opened a gap in the ring to lift out the arrow, and set the spaced VOLVO capitals in black without their rectangular base. It readied the brand for an electric, digital future.
Volvo limits every new car to 180 km/h (2020)
Volvo limits every new car to 180 km/h
2020
Volvo caps every new car at 180 km/h and adds Care Key, giving up a performance figure to prove what its brand stands for.
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Volvo turns Polestar into a brand of its own (2017)
Volvo turns Polestar into a brand of its own
2017
Volvo's former racing and tuning partner returns as a standalone electric performance brand, with its own cars, retail and logo.
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Volvo puts an electric motor in every new car (2017)
Volvo puts an electric motor in every new car
2017
In 2017 Volvo declared the end of the solely combustion engine-powered car and tied electrification to a brand built on protection.
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Volvo turns rivals' Super Bowl ads into its own (2015)
Volvo turns rivals' Super Bowl ads into its own
2015
Volvo buys no Super Bowl airtime and asks viewers to tweet #VolvoContest whenever another carmaker's commercial comes on.
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Volvo casts Zlatan Ibrahimović as the face of Sweden (2014)
Volvo casts Zlatan Ibrahimović as the face of Sweden
2014
Zlatan Ibrahimović recites a new version of the Swedish anthem for the Volvo XC70 and turns Made by Sweden into a statement of origin.
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Logo-Redesign (2014)
Logo-Redesign
2014
The 2014 revision simplified the Iron Mark to flat, unified colours without gradients or mirrored surfaces, narrowing the ring, curling the arrow and deepening the name plate. It began the move away from the heavy, three-dimensional badge.
Van Damme does the splits for Volvo Trucks (2013)
Van Damme does the splits for Volvo Trucks
2013
Jean-Claude Van Damme does the splits between two reversing trucks, and a steering system becomes one of the most watched ads online.
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Logo-Redesign (2013)
Logo-Redesign
2013
In 2013 the badge swapped its graphite texture for silver chrome, giving the ring a polished, rim-like finish with brighter highlights and a dark-grey border around the name plate. The change kept the 3D construction but sharpened its metallic sheen.
Håkan Samuelsson becomes CEO (2012)
Håkan Samuelsson
becomes CEO
Volvo promises no deaths in new Volvos by 2020 (2008)
Volvo promises no deaths in new Volvos by 2020
2008
In 2008 Volvo put a date on its safety reputation: by 2020, no one should be killed or seriously injured in a new Volvo car.
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Logo-Redesign (1999)
Logo-Redesign
1999
The 1999 badge turned three-dimensional, giving the Iron Mark convex metallic edges with shadows, highlights and gradients, and set a white “Volvo” on a blue oblong. It matched the glossier, more premium look carmakers favoured at the turn of the century.
Logo-Redesign (1970)
Logo-Redesign
1970
In 1970 the mark returned to a cleaner reading of the 1930 design: an open circle with the arrow flanked by thin lines, and the name set on a separate oval plate below. The cobalt serif wordmark stayed in use for decades.
Volvo tells America to drive it like you hate it (1962)
Volvo tells America to drive it like you hate it
1962
From a hard driven Amazon in 1962 to stacked cars and crash claims, US ads turned Volvo's toughness into the brand itself.
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Volvo makes the three-point seatbelt standard and shares it (1959)
Volvo makes the three-point seatbelt standard and shares it
1959
Volvo fits Nils Bohlin's three-point belt as standard in 1959, opens the patent to rivals and turns safety into the core of the brand.
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Logo-Redesign (1959)
Logo-Redesign
1959
The 1959 emblem set a white uppercase VOLVO on a light-blue horizontal stripe through a white circle, framed by a blue ring with the arrow in the upper right. The wordmark shed its serifs and took on a lighter, more modern blue.
Logo-Redesign (1930)
Logo-Redesign
1930
In 1930 Volvo adopted the Iron Mark that still defines it: a circle crossed by a diagonal band carrying the name, with an arrow pointing up and to the right — the ancient chemical symbol for iron and the planet Mars. It tied the young carmaker to Swedish steel and to strength.
Logo-Redesign (1927)
Logo-Redesign
1927
The first Volvo car, the ÖV 4, left the Lundby works in Gothenburg on 14 April 1927 carrying this debut emblem: a serif Volvo wordmark above a “Gothenburg, Sweden” ribbon, set in a cobalt oval with a gold border. It put the name — Latin for “I roll” — on the grille for the first time.
Founded
1927
Assar Gabrielsson and Gustav Larson led Volvo, an SKF subsidiary; the first car, the ÖV 4, left the assembly line on 14 April 1927. Volvo is Latin for I roll.
