Articles on brand strategy and positioning

Bentley | 16.04.2026

Priyanka Chopra Jonas revealed as brand ambassador for Bentley in new campaign

Bentley Motors unveils a new campaign starring Priyanka Chopra Jonas in her debut role as a leading global ambassador for the brand

Ray-Ban | 09.04.2026

Ray-Ban unites classic and smart eyewear under Jennie

Ray-Ban names Jennie its first global ambassador and unifies classic and smart eyewear under a single brand campaign.

Tiffany & Co. | 15.03.2026

Tiffany & Co. names Natalie Portman a House ambassador

Natalie Portman becomes a Tiffany & Co. House ambassador in a 70mm HardWear film about strength, with a nod to Breakfast at Tiffany's.

Tiffany & Co. | 28.10.2025

Tiffany & Co. makes love the gift in its 2025 holiday campaign with Anya Taylor-Joy

Tiffany's 2025 holiday campaign Love Is a Gift stars Anya Taylor-Joy on a Blue Box journey through New York, London and Tokyo.

Burberry | 08.10.2025

Burberry presents Postcards from London with Olivia Colman

Burberry releases Postcards from London, a four-film campaign with Olivia Colman directed by John Madden for outerwear and heritage.

Lacoste | 25.08.2025

Lacoste turns its crocodile into a GOAT for Novak Djokovic

Lacoste reshapes its crocodile into a GOAT for Novak Djokovic, launching a five-piece capsule from its Fifth Avenue flagship.

Levis | 29.09.2024

Levi’s Reimagined Its Cultural Legacy With a Beyoncé-Led Global Campaign

Levi’s partnered with Beyoncé in its “REIIMAGINE” campaign, using her cultural influence to reinterpret classic ads and reposition denim through a modern, female-driven lens.

Burberry | 09.09.2024

Burberry launches It's Always Burberry Weather

Burberry returns to outerwear and the British landscape with a multi-chapter campaign photographed by Alasdair McLellan.

Jaguar | 15.05.2015

Jaguar’s campaign brings together British acting talent for a cinematic brand moment

In 2014, Jaguar announced a high-profile Super Bowl advertising campaign featuring three well-known British actors: Tom Hiddleston, Ben Kingsley, and Mark Strong. The initiative marked a major step in Jaguar’s international marketing strategy, particularly in the U.S. market, where the brand aimed to strengthen its emotional and cultural positioning.

Nike | 01.04.1985

Nike launched the Air Jordan 1 and built a brand around one player

Nike launched the Air Jordan 1 on 1 April 1985, designed by Peter Moore and worn by Michael Jordan, foundation of the Jordan sub-brand.

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