Books on Positioning and Brand Strategy

The books that shaped how we think about brands. Each one reviewed, distilled, and connected to the models and case studies we cover across Brandvelle. Not a reading list. A working library. We're building this library one honest review at a time. More books are on the way.

Agile Markenführung

Annette Bruce, Christoph Jeromin

Agile Markenführung is a strong, practice-oriented contribution to modern brand management, especially in the context of increasingly dynamic and complex markets.

De-Positioning

Todd Irwin

In this book, brand strategy veteran Todd Irwin shares the exact process he's used to help Fortune 500 giants and disruptive VC-backed startups dominate their markets.

Positioning

Al Ries

Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses.

Pour Your Heart Into It

Howard Schultz

Howard Schultz describes how Starbucks grows from a small coffee retailer into a global brand by focusing on employee relationships, customer experience, and a strong value-driven identity.

Shoe Dog

Phil Knight

Phil Knight recounts the founding of Nike as a turbulent journey marked by financial risk, fragile partnerships, and near collapse, challenging the myth of smooth entrepreneurial success.

Start with Why

Simon Sinek

Start with Why shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does.

Steve Jobs

Walter Isaacson

Walter Isaacson portrays Steve Jobs as a visionary whose perfectionism and intensity help revolutionise multiple industries, while also creating deep personal and professional tensions.

The Brand Gap

Marty Neumeier

The Brand Gap is often considered a staple in branding literature, particularly for its role in bridging the worlds of strategy and design.

The Future of the Responsible Company

Yvon Chouinard, Vincent Stanley

Yvon Chouinard and Vincent Stanley outline a model for responsible business, arguing that long-term success depends on authenticity, transparency, and a commitment to environmental and social values.

Von Marken und Menschen

Andreas Freitag

While Von Marken und Menschen builds on familiar foundations, most notably Simon Sinek’s Golden Circle, it goes a step further by translating abstract ideas into concrete, actionable frameworks for everyday brand work.