Rolex marks 100 years of the Oyster with a 23-minute film that argues the case for the watch through the people who wore it.
John Lee Hancock's The Founder, released January 2017 with Michael Keaton as Ray Kroc, dramatised McDonald's founding for cinema audiences.
Two Hollywood films, Jobs in 2013 and Steve Jobs in 2015, tried to turn Apple's founder into narrative, with very different results.
The 2013 comedy The Internship turned the Googleplex into a film set and became one of the most complete brand integrations in Hollywood.
Starbucks appeared in Austin Powers: The Spy Who Shagged Me as part of Dr. Evil’s Space Needle lair, reflecting how the brand had become a recognizable symbol in mainstream pop culture.
A 1982 product-placement deal and Tom Cruise in Risky Business pulled the Ray-Ban Wayfarer back from near-extinction.
Robert Redford as Jay Gatsby in chalkstripe and pink wool: Polo Ralph Lauren stepped onto the American style canon in 1974.
The 1961 film Breakfast at Tiffany's gave the house's storefront a landmark image its own advertising never built.
