Bentley
British ultra-luxury car manufacturer known for the Winged B emblem and over a century of handcrafted grand tourers.
Key-Facts
Brand Chronology
Priyanka Chopra Jonas revealed as brand ambassador for Bentley in new campaign
2026
Bentley Redesigns Winged B: Fifth Iteration in 106 Years
2025
Bentley’s “How do you Bentley?” campaign: redefining luxury as a personal mindset
2024
Logo Redesign
2002
In 2002, under the ownership of the Volkswagen Group, Bentley unveiled a refined version of its iconic “Winged B” emblem. The redesign was developed by the brand’s in-house design team, aiming to merge Bentley’s rich heritage with a more contemporary automotive aesthetic. This updated emblem became a key element of the brand’s visual identity and was introduced alongside the first-generation Bentley Continental GT. It went on to define the look of Bentley vehicles for over two decades, remaining in use until mid-2025.
Logo Redesign
1991
After Bentley was acquired by Vickers and later transferred to the Volkswagen Group in the early 1990s, its iconic “Winged B” emblem underwent a careful modernization. This update—its first major revision since 1931—represented a significant milestone in the brand’s evolution. The redesigned emblem balanced tradition with a renewed sense of independence, reflecting Bentley’s repositioning within the premium automotive segment and its ambitions in a new era of ownership.
Logo Redesign
1931
After Bentley was acquired by Rolls-Royce in 1931, the iconic “Winged B” emblem was reinterpreted while preserving its essential visual features. The redesign was carried out by Rolls-Royce designers and artists, who drew inspiration from Frederick Gordon Crosby’s original sketch but refined it with smoother, more elegant lines and a more polished overall appearance.
First Logo
1919
The Bentley emblem, designed in 1919 by British illustrator Frederick Gordon Crosby at the request of company founder Walter Owen Bentley, is a hand-drawn interpretation of the letter “B” framed by a pair of outstretched wings. The design was created entirely by hand rather than derived from standard typographic systems, underscoring its distinctive and artistic nature.
