Source: burberryplc.com

Burberry

Founded by Thomas Burberry in 1856, the British Maison is known worldwide for the gabardine trench coat, the Burberry Check tartan and a heritage rooted in protective outerwear and quiet luxury.

Key-Facts

Founded 1856

Logo

Industry Fashion

Headquarters United Kingdom

Color #0006cf

Values Creatively driven . Open and caring . Proud of our heritage . Forward thinking burberryplc.com

Purpose Creativity Opens Spaces burberryplc.com

Brand Chronology

Staple items: Why every category has its brand-defining product

2026

Many makers, one mental prototype: why Burberry owns trench coats and Levi's owns jeans in the public mind.

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Deblandification: How Lacoste and Burberry signal the end of the minimalist consensus

2026

After a decade of geometric sans rebrands, Lacoste 2026 and Burberry 2023 mark the return of distinctive identity as the strategic priority.

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Burberry presents The Trench, Portraits of an Icon for its 170th anniversary

2026

Burberry releases The Trench, Portraits of an Icon, a global anniversary campaign with 23 cultural figures photographed by Tim Walker.

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Burberry presents Postcards from London with Olivia Colman

2025

Burberry releases Postcards from London, a four-film campaign with Olivia Colman directed by John Madden for outerwear and heritage.

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Burberry launches It's Always Burberry Weather

2024

Burberry returns to outerwear and the British landscape with a multi-chapter campaign photographed by Alasdair McLellan.

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Daniel Lee restores the Equestrian Knight at Burberry

2023

Daniel Lee restores the 1901 Equestrian Knight Design and a serif wordmark, reversing the 2018 sans-serif rebrand.

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Logo-Redesign

2023

In 2023, Burberry unveiled a new identity under Chief Creative Officer Daniel Lee, focusing on restoration rather than reinvention. The brand brought back the historic Equestrian Knight Design from 1901 and replaced the 2018 sans-serif wordmark with a custom serif. A bold cobalt blue—reminiscent of Yves Klein’s signature tone—became the new house color.

Burberry releases the Open Spaces film by Megaforce

2021

In April 2021 Burberry releases Open Spaces, a Megaforce-directed film of four figures flying through the British countryside.

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Burberry breaks with the Equestrian Knight under Tisci and Saville

2018

In August 2018 Burberry retired its 1901 Equestrian Knight wordmark for a sans-serif logotype and TB monogram by Peter Saville and Riccardo Tisci.

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Logo Redesign

2018

Source: logos-world.net

On August 2, 2018, Burberry introduced a new visual identity, ending over a century of tradition. The historic Equestrian Knight emblem, used since 1901, was replaced with a clean, condensed sans-serif wordmark, marking a shift toward modern minimalism.

Burberry Acoustic puts British musicians on the brand's front row

2010

In 2010 Burberry launched Burberry Acoustic, a platform spotlighting emerging British musicians as a permanent strand of the brand.

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Burberry streams its London runway in live 3D

2010

In February 2010 Burberry broadcast its London runway in live 3D to private cinemas in five cities, a fashion industry first.

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Burberry launches Art of the Trench

2009

In 2009, Burberry opens a public photo platform built around its trench coat, with launch images shot by Scott Schuman of The Sartorialist.

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Logo Redesign

1999

Source: logos-world.net

In 1999, Burberry rebalanced its logo as part of a broader rebrand, including dropping the “s” from its name. The graphic and text elements were equalized in size, while details of the knight, horse, and armor were refined with clearer contrast. The phrase was simplified by removing “of,” placing emphasis on “London” for better readability, especially on small labels.

Logo Redesign

1968

Source: logos-world.net

In 1968, Burberry shifted focus to the wordmark, reducing the rider to a small, simplified outline placed above the text. The name appeared in lowercase with an initial capital, while a smaller “of London” line was added below in the same typeface, differing only in size.

Burberry registers the Check as a trademark

1924

In 1924, Burberry registered its camel, black, white and red check as a trademark, originally hidden inside the trench coat lining.

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Burberry adopts the Equestrian Knight Design

1901

Burberry Equestrian Knight Design with the Prorsum banner, original 1901 rendering

In 1901, a public design competition delivers the charging knight and the Latin word Prorsum, which Burberry trademarks in 1909.

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Thomas Burberry invents gabardine

1879

In 1879, Thomas Burberry invents gabardine, a tightly woven, breathable and weatherproof fabric that anchors the house for over a century.

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Founded

1856