Burberry
Founded by Thomas Burberry in 1856, the British Maison is known worldwide for the gabardine trench coat, the Burberry Check tartan and a heritage rooted in protective outerwear and quiet luxury.
- Founded
- 1856
- Industry
- Fashion · Luxury
- Headquarters
- United Kingdom
- Ownership
- Public company
Key Facts
Creatively driven . Open and caring . Proud of our heritage . Forward thinking
burberryplc.comCreativity Opens Spaces
burberryplc.comBrand Chronology
Deblandification: How Lacoste and Burberry signal the end of the minimalist consensus
2026
Burberry presents The Trench, Portraits of an Icon for its 170th anniversary
2026
Burberry presents Postcards from London with Olivia Colman
2025
Burberry launches It's Always Burberry Weather
2024
Daniel Lee restores the Equestrian Knight at Burberry
2023
Logo-Redesign
2023
In 2023, Burberry unveiled a new identity under Chief Creative Officer Daniel Lee, focusing on restoration rather than reinvention. The brand brought back the historic Equestrian Knight Design from 1901 and replaced the 2018 sans-serif wordmark with a custom serif. A bold cobalt blue—reminiscent of Yves Klein’s signature tone—became the new house color.
Daniel Lee
becomes Creative Director
Burberry releases the Open Spaces film by Megaforce
2021
Burberry breaks with the Equestrian Knight under Tisci and Saville
2018
Riccardo Tisci
becomes Chief Creative Officer
Logo Redesign
2018
On August 2, 2018, Burberry introduced a new visual identity, ending over a century of tradition. The historic Equestrian Knight emblem, used since 1901, was replaced with a clean, condensed sans-serif wordmark, marking a shift toward modern minimalism.
Burberry Acoustic puts British musicians on the brand's front row
2010
Burberry streams its London runway in live 3D
2010
Burberry launches Art of the Trench
2009
Angela Ahrendts
becomes CEO
Christopher Bailey
becomes Creative Director
Logo Redesign
1999
In 1999, Burberry rebalanced its logo as part of a broader rebrand, including dropping the “s” from its name. The graphic and text elements were equalized in size, while details of the knight, horse, and armor were refined with clearer contrast. The phrase was simplified by removing “of,” placing emphasis on “London” for better readability, especially on small labels.
Logo Redesign
1968
In 1968, Burberry shifted focus to the wordmark, reducing the rider to a small, simplified outline placed above the text. The name appeared in lowercase with an initial capital, while a smaller “of London” line was added below in the same typeface, differing only in size.
Burberry registers the Check as a trademark
1924
Burberry adopts the Equestrian Knight Design
1901
Thomas Burberry invents gabardine
1879
Staple items: Why every category has its brand-defining product
2026