A central idea in the plan is the integration of solar energy generation with battery storage systems.1 Tesla envisions producing advanced solar roofs that blend energy production directly into buildings, combined with home and grid-scale battery systems that allow energy to be stored and used efficiently.1, 2
Another major component is the expansion of Tesla’s vehicle lineup across all major transportation segments.1 Rather than limiting itself to premium sedans and SUVs, the company aims to develop a full range of electric vehicles, including compact cars, larger utility vehicles, trucks, and even public transport solutions such as buses and long-haul transport vehicles.1, 3
Autonomous driving plays a key role in the plan. Tesla intends to develop self-driving technology that is significantly safer than human driving through large-scale data collection from its global fleet.1, 3 The long-term goal is fully autonomous vehicles that can operate without human intervention under most conditions.1 The plan also introduces the concept of vehicle sharing as part of the future transport model. Once full autonomy is achieved, Tesla vehicles could operate as part of a shared network when not in use by their owners.1, 3 This would allow cars to generate income by serving as autonomous taxis, reducing the effective cost of ownership and potentially transforming the economics of car use.1
Overall, the Master Plan Part Deux presents Tesla not just as a car manufacturer, but as a company aiming to reshape energy production, transportation systems, and mobility economics through electrification, automation, and shared usage models.
Written with AI assistance, edited by a human. Find out more about our Use of AI.
1. Tesla, Elon Musk, "Master Plan, Part Deux", 20 July 2016, for the plan's four goals as Musk summarises them, "Create stunning solar roofs with seamlessly integrated battery storage", "Expand the electric vehicle product line to address all major segments", "Develop a self-driving capability that is 10X safer than manual via massive fleet learning" and "Enable your car to make money for you when you aren't using it"; for the single integrated solar roof and battery product and the scaling of Powerwall; for the starting point that "Today, Tesla addresses two relatively small segments of premium sedans and SUVs" and its extension to the Model 3, a future compact SUV, a new kind of pickup truck, heavy-duty trucks and "high passenger-density urban transport"; for full self-driving "with fail-operational capability", learned from a fleet then logging just over 3 million miles a day; and for owners adding their cars to a Tesla shared fleet once self-driving is approved by regulators, on the reasoning that "most cars are only in use by their owner for 5% to 10% of the day". https://www.tesla.com/master-plan-part-deux
2. Wikipedia, "Tesla, Inc.", consulted on 8 October 2026, a reference source under the Brandvelle whitelist, for the Tesla Powerwall home battery and the Tesla Powerpack business battery, both unveiled in April 2015, the storage products in place when the plan was published. https://en.wikipedia.org/wiki/Tesla,_Inc.
3. Electrek, Fred Lambert, "Elon Musk unveils his 'Tesla Master Plan Part 2': 'a new kind of pickup truck', solar and more", 20 July 2016, off whitelist and used for corroboration only, for the plan's publication on that day and its reporting of a heavy-duty electric truck, the Tesla Semi, and a smaller bus for dense urban transit, of Autopilot keeping its beta label until it is about ten times safer than the US average, and of owners adding their cars to a shared fleet to earn income when they are not using them. https://electrek.co/2016/07/20/elon-musk-tesla-master-plan-part-2/
