Latest Articles | Brandvelle

Walmart | 17.04.2026

Walmart Unveils Modern Redesign of Great Value, Its Flagship Private Brand

First major refresh in more than a decade enhances shoppability while maintaining the same trusted products at Every Day Low Prices

Aperol | 01.03.2026

New Design for Bottle and Brand Logo

Campari Group unveils Aperol's first bottle and logo redesign in decades: new typeface, retro label, and expanded visual system.

Coca-Cola | 26.03.2025

Coca-Cola refreshes Share a Coke to engage Gen Z through personalised and digital experiences

Coca-Cola refreshes the “Share a Coke” campaign to engage Gen Z by combining personalised packaging with digital experiences, interactive tools, and social sharing features that deepen consumer connection.

Aperol | 24.03.2025

Aperol Spritz Enters the Ready-to-Serve Market

Aperol extends into ready-to-serve cocktails with a pre-mixed Spritz in 200ml bottles.

Coca-Cola | 14.04.2021

Coca-Cola Simplifies Its Packaging System for the First Time Since 2016

Coca-Cola and Kenyon Weston strip back the brand's can design, removing the red disc and wave line in the first update since 2016.

Coca-Cola | 30.06.2016

Coca-Cola rebrands Coke Zero as Coca-Cola Zero Sugar to clarify its positioning

In June 2016, Coca-Cola rebranded Coke Zero as Coca-Cola Zero Sugar across western Europe, anchoring the product to the master brand.

Coca-Cola | 06.06.2011

Share a Coke turned Coca-Cola packaging into personalised social experiences

Coca-Cola launched the “Share a Coke” campaign in 2011, replacing its logo with popular names on bottles and cans to create personalised products that encouraged consumers to share Coca-Cola with friends and family.