Ray-Ban
Image Source: stas_malyarevsky - stock.adobe.com

Ray-Ban

Heritage eyewear brand built on the Aviator and Wayfarer, originally an aviation product by Bausch & Lomb, now owned by EssilorLuxottica and expanding into smart glasses.

Key-Facts

Founded 1937
Logo
Industry Eyewear
Headquarters Italy
Color #e80c00
Values Style, tradition, and freedom of expression Ray-Ban
Vision To be the ultimate global ambassador of style, quality, and self-expression. Grounded in the famous tagline "Never Hide", the brand envisions connecting people from all walks of life by continually innovating eyewear—from timeless heritage frames to cutting-edge smart collections.

Brand Chronology

Ray-Ban unites classic and smart eyewear under Jennie (2026)

Ray-Ban unites classic and smart eyewear under Jennie

2026
Ray-Ban unites classic and smart eyewear under Jennie
Jennie wearing Ray-Ban Wayfarer sunglasses in the global ambassador campaign
Ray-Ban names Jennie its first global ambassador and unifies classic and smart eyewear under a single brand campaign.
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Ray-Ban and Meta turn eyewear into a platform (2025)

Ray-Ban and Meta turn eyewear into a platform

2025
Ray-Ban and Meta turn eyewear into a platform
Ray-Ban Meta smart glasses in a Wayfarer-style frame
Ray-Ban and Meta extend their partnership from camera glasses to AI display eyewear, recasting a heritage brand as tech.
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Ray-Ban revives the Wayfarer with Never Hide (2007)

Ray-Ban revives the Wayfarer with Never Hide

2007
Ray-Ban revives the Wayfarer with Never Hide
Original Ray-Ban Wayfarer RB2140 sunglasses in black acetate
In 2007 Ray-Ban reissued the original Wayfarer and launched the Never Hide campaign, returning the model to the top of the market.
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Luxottica buys Ray-Ban and rebuilds the brand (1999)

Luxottica buys Ray-Ban and rebuilds the brand

1999
Luxottica buys Ray-Ban and rebuilds the brand
Ray-Ban Aviator and Wayfarer sunglasses displayed on a retail stand
Luxottica acquired Ray-Ban from Bausch & Lomb in 1999 and rebuilt a discounted brand into a luxury cornerstone.
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How product placement revived the Wayfarer (1982)

How product placement revived the Wayfarer

1982
How product placement revived the Wayfarer
Ray-Ban Wayfarer sunglasses with black moulded plastic frame. Tom Cruise in Risky Business.
A 1982 product-placement deal and Tom Cruise in Risky Business pulled the Ray-Ban Wayfarer back from near-extinction.
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Ray-Ban and the birth of the Aviator (1937)

Ray-Ban and the birth of the Aviator

1937
Ray-Ban and the birth of the Aviator
Ray-Ban Aviator sunglasses with teardrop lenses and thin metal frame. Image: By Alfred T. Palmer - AI enhanced
Ray-Ban introduced the Aviator in 1937, a Bausch & Lomb design that turned anti-glare lenses into a brand.
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Logo Design (1937)

Logo Design

1937

The first and only logo of Ray-Ban was introduced in 1937 alongside the brand’s debut. The mark consisted solely of the “Ray-Ban” wordmark, rendered in a script style that resembled handwritten calligraphy. Its red-and-white color scheme helped create a distinctive and memorable identity while maintaining a simple, minimalist appearance.

Authentic Ray-Ban eyewear also carries identifying marks on the lenses. An engraved “RB” appears on the left lens, while the white Ray-Ban signature is printed on the right lens. Some models feature the inscription “Ray-Ban P,” indicating polarized lenses. Missing or poorly executed markings are often considered signs of counterfeit products.

ray-ban foundation

Founded

1937