Ray-Ban
Heritage eyewear brand built on the Aviator and Wayfarer, originally an aviation product by Bausch & Lomb, now owned by EssilorLuxottica and expanding into smart glasses.
- Founded
- 1937
- Industry
- Eyewear
- Headquarters
- Italy
- Ownership
- Public company
- Parent company
- EssilorLuxottica
Key Facts
Style, tradition, and freedom of expression
Ray-BanTo be the ultimate global ambassador of style, quality, and self-expression. Grounded in the famous tagline "Never Hide", the brand envisions connecting people from all walks of life by continually innovating eyewear—from timeless heritage frames to cutting-edge smart collections.
Brand Chronology
Ray-Ban unites classic and smart eyewear under Jennie
2026
Ray-Ban and Meta turn eyewear into a platform
2025
Ray-Ban revives the Wayfarer with Never Hide
2007
Luxottica buys Ray-Ban and rebuilds the brand
1999
How product placement revived the Wayfarer
1982
Ray-Ban and the birth of the Aviator
1937
Logo Design
1937
The first and only logo of Ray-Ban was introduced in 1937 alongside the brand’s debut. The mark consisted solely of the “Ray-Ban” wordmark, rendered in a script style that resembled handwritten calligraphy. Its red-and-white color scheme helped create a distinctive and memorable identity while maintaining a simple, minimalist appearance.
Authentic Ray-Ban eyewear also carries identifying marks on the lenses. An engraved “RB” appears on the left lens, while the white Ray-Ban signature is printed on the right lens. Some models feature the inscription “Ray-Ban P,” indicating polarized lenses. Missing or poorly executed markings are often considered signs of counterfeit products.