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Louis Vuitton

Founded in 1854 by Louis Vuitton in Paris, Louis Vuitton Malletier is one of the world's most valuable luxury houses and the largest revenue contributor to LVMH Moët Hennessy Louis Vuitton SE. The brand is built around its trunk-making heritage, the Monogram canvas drawn by Georges Vuitton in 1896, and a creative-director architecture that today separates womenswear under Nicolas Ghesquière from menswear under Pharrell Williams.

Key-Facts

Founded 1854

Logo

Industry Fashion · Luxury

Headquarters France

Color #8b6f47

Brand Chronology

Drophaus at the Fondation

2026

Pharrell Williams stages the Louis Vuitton Fall 2026 menswear show at the Fondation Louis Vuitton with Not a Hotel's Drophaus.

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Core values returns to the summit with Federer and Nadal

2024

Louis Vuitton revives its Core Values series with Roger Federer and Rafael Nadal on the Dolomites, shot by Annie Leibovitz.

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Yayoi Kusama returns with a giant sculpture and a global window takeover

2023

Louis Vuitton's second Yayoi Kusama collaboration covers the Champs-Élysées flagship in dots and installs animatronic Kusama robots in global windows.

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Supreme and Louis Vuitton stage the FW17 Friends and Heroes collaboration

2017

Supreme and Louis Vuitton staged the FW17 Friends and Heroes show in Paris, legitimising the streetwear-luxury crossover.

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Six iconoclasts reinterpret the Monogram for its 160th anniversary

2014

Louis Vuitton's 160th anniversary commissioned Karl Lagerfeld, Frank Gehry, Cindy Sherman, Marc Newson, Christian Louboutin and Rei Kawakubo to reinterpret the Monogram.

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L'Invitation au Voyage launches the Maison's first cinematic ad platform

2012

Louis Vuitton's 2012 L'Invitation au Voyage campaign moved the Maison's advertising voice from print Core Values into cinema.

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Yayoi Kusama and the infinite dots

2012

Marc Jacobs invited Yayoi Kusama to overlay the Monogram with her Infinity Dots in 2012, the boldest pattern intervention since Sprouse.

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Core values and the journey platform

2007

Annie Leibovitz photographed Mikhail Gorbachev for the launch of Louis Vuitton's Core Values, the brand's longest-running ad platform.

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Murakami remixes the Monogram in thirty-three colours

2003

Marc Jacobs's Spring/Summer 2003 collection introduced Takashi Murakami's Multicolore Monogram in thirty-three colours.

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Stephen Sprouse vandalises the monogram

2001

Marc Jacobs invited Stephen Sprouse to spray-paint the LV monogram in 2001, reframing luxury as a host for street culture.

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The Louis Vuitton Steiff bear sets the all-time auction record in Monaco

2000

At Les Teddies de l'an 2000 in Monaco, a Steiff bear dressed by Louis Vuitton sold for £130,190 and entered the Guinness World Records.

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The monogram canvas

1896

Georges Vuitton designed the LV Monogram in 1896 as an anti-counterfeiting move that became fashion's most copied pattern.

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Logo Design

1854

The iconic monogram of Louis Vuitton became a powerful symbol of luxury, elegance, and craftsmanship. Although the intertwined “L” and “V” represented founder Louis Vuitton, the logo was actually created by his son, Georges Vuitton, in 1896. Georges introduced the monogram alongside floral motifs to distinguish the brand’s products and combat imitation. First used on the company’s waterproof trunks, the design quickly became a globally recognized symbol of prestige and high fashion.

Founded

1854

Trunk maker Louis Vuitton opened his workshop on Rue Neuve des Capucines in Paris in 1854, introducing flat topped trunks that could be stacked for travel.