Image Source: Andrei Antipov - stock.adobe.com
Hermès
Hermès is an independent French luxury house rooted in saddlery and leather craft, positioned around artisanal quality, scarcity and durability rather than logo-driven fashion.
Key-Facts
Founded
1837
Logo
Industry
Leather Goods · Fashion · Luxury
Headquarters
France
Color
#f37021
Vision
The pursuit of excellence and uncompromising quality, in each of its métiers and services.
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Mission
To create unique and original objects, allowing the time necessary for their careful creation, so that they gracefully accompany the needs and dreams of its customers.
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Positioning
Hermès creates and manufactures quality objects designed to last, to be passed on from one generation to the next, and to be repaired.
Brand Chronology
Hermès frames spring 2026 in Crossing Horizons (2026)
Hermès frames spring 2026 in Crossing Horizons
2026
Hermès presents Crossing Horizons, its spring 2026 campaign, framing menswear and womenswear around water, sails and its silk carrés.
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Apple and Hermès dress the Watch as a luxury object (2015)
Apple and Hermès dress the Watch as a luxury object
2015
Apple and Hermès presented the Apple Watch Hermès in 2015, Apple's first fashion collaboration and a bid to frame the Watch as luxury.
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How the Birkin became Hermès' scarcest brand asset (1984)
How the Birkin became Hermès' scarcest brand asset
1984
The 1984 Birkin turned a chance flight into Hermès' defining brand asset, built on controlled scarcity rather than advertising.
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Leïla Menchari and the Hermès window as theatre (1978)
Leïla Menchari and the Hermès window as theatre
1978
For 35 years Leïla Menchari turned the Hermès flagship windows into staged worlds, making the store itself a brand medium.
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Hermès renames the Sac à Dépêches the Kelly bag (1977)
Hermès renames the Sac à Dépêches the Kelly bag
1977
In 1977, two decades after Grace Kelly made it famous, Hermès formally renamed its Sac à Dépêches the Kelly bag, with her permission.
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Hermès adopts the Duc carriage as its emblem (1950)
Hermès adopts the Duc carriage as its emblem
1950
Hermès formally adopted its horse-and-carriage emblem in 1950, based on a 19th-century painting acquired decades earlier.
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Hermès packaging turns orange out of wartime need (1942)
Hermès packaging turns orange out of wartime need
1942
Hermès packaging became orange in 1942, not by design choice but because wartime shortages left no other cardboard colour available.
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Hermès designs its first silk carré in 1937 (1937)
Hermès designs its first silk carré in 1937
1937
In 1937, Hermès produced its first silk carré, Jeu des Omnibus et Dames Blanches, founding a design tradition still active today.
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Founded
1837
Thierry Hermès opened a harness and saddlery workshop in Paris in 1837, serving European nobility, and his family expanded it into a luxury leather goods house.
