Source: wewantmore.studio
Aperol
Italy's iconic orange aperitivo, known for the Aperol Spritz ritual and positioned around sociability, sunshine, and Mediterranean lifestyle.
Key-Facts
Founded
1919
Logo
Industry
Beverages
Headquarters
Italy
Color
#f05a28
Brand Chronology
New Design for Bottle and Brand Logo (2026)
New Design for Bottle and Brand Logo
2026
Campari Group unveils Aperol's first bottle and logo redesign in decades: new typeface, retro label, and expanded visual system.
Read Article →
Aperol Spritz Enters the Ready-to-Serve Market (2025)
Aperol Spritz Enters the Ready-to-Serve Market
2025
Aperol extends into ready-to-serve cocktails with a pre-mixed Spritz in 200ml bottles.
Read Article →