Aperol
Source: wewantmore.studio

Aperol

Italy's iconic orange aperitivo, known for the Aperol Spritz ritual and positioned around sociability, sunshine, and Mediterranean lifestyle.

  • Food & Beverages
Founded
1919
Industry
Beverages
Headquarters
Italy
Ownership
Public company
Parent company
Campari Group

Key Facts

Brand logo & color
#f05a28

Brand Chronology

New Design for Bottle and Brand Logo (2026)

New Design for Bottle and Brand Logo

2026
New Design for Bottle and Brand Logo
Source: Aperol
Campari Group unveils Aperol's first bottle and logo redesign in decades: new typeface, retro label, and expanded visual system.
aperol packaging news packaging design
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Aperol Spritz Enters the Ready-to-Serve Market (2025)

Aperol Spritz Enters the Ready-to-Serve Market

2025
Aperol Spritz Enters the Ready-to-Serve Market
Aperol Spritz Ready to Serve four-pack of 200ml bottles
Aperol extends into ready-to-serve cocktails with a pre-mixed Spritz in 200ml bottles.
aperol packaging news product launch
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Founded

1919
Brothers Luigi and Silvio Barbieri introduced Aperol at the 1919 Padua International Fair after seven years of refining the orange aperitif's recipe.