From Bar to Convenience Aisle
Aperol, the Italian bitter apéritif owned by Campari Group, expanded into the ready-to-serve cocktail segment in March 2025 with the UK launch of Aperol Spritz Ready to Serve, a pre-mixed version of its iconic cocktail sold in packs of four 200ml bottles at an RRP of £13.1, 2, 3
The product entered major British supermarkets on a rolling timeline beginning March 24 at Waitrose, followed by Sainsbury's and Morrisons on March 31, Asda on April 7, Tesco on April 14, and Co-op from May 12.1 Each bottle contains the brand's original recipe: citrus-infused bitter liqueur, sparkling wine, and soda, pre-mixed to the proportions Aperol specifies for the classic serve.1, 2
The move positions Aperol within the growing ready-to-drink cocktail category, where convenience and consistent serve quality are primary drivers of purchase. Rather than a reformulation, the Ready to Serve line extends an existing recipe into a new format, transferring the trusted Aperol Spritz ritual from the bar counter to the supermarket shelf without altering the underlying product.
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1. Scottish Grocer, "Aperol Spritz comes to the RTD market", 20 March 2025, for the UK launch of Aperol Spritz Ready to Serve as a pre-mixed version of the cocktail sold in four-packs of 200ml bottles at an RRP of £13, for the rolling supermarket timeline of 24 March at Waitrose, 31 March at Sainsbury's and Morrisons, 7 April at Asda, 14 April at Tesco and 12 May at Co-op, and for the contents being Aperol's bitter-sweet aperitif combined with sparkling wine and soda. https://scottishgrocer.co.uk/2025/03/20/aperol-spritz-comes-to-the-rtd-market/
2. The Spirits Business, Georgie Collins, "Aperol Spritz enters RTS space", 20 March 2025, for the same launch into the ready-to-serve segment in March 2025, for the 200ml bottles sold in packs of four at an RRP of £13, and for the liquid being Aperol's own recipe of citrus oil infused with herbs and roots combined with sparkling wine and soda, which is the pre-mixed original recipe the body describes. This piece places Asda, Tesco and Co-op in April without naming days, so the retailer dates in the body follow Scottish Grocer. Off whitelist and used for corroboration only. https://www.thespiritsbusiness.com/2025/03/aperol-spritz-enters-rts-space/
3. Wikipedia, "Aperol", as at 18 September 2026, for Aperol being an Italian bitter apéritif and for it being produced by Campari Group, the article recording that it was first produced by the Barbieri company of Padua and is now produced by the Campari Group, which is the ownership the body states. https://en.wikipedia.org/wiki/Aperol
