Olipop launches 'the feel good soda' platform with new identity and sonic signature

A new chapter for the functional soda pioneer

Olipop, the Oakland-based prebiotic soft drink company that helped create the functional soda category in 2018, presents "the feel good soda", a creative platform that bundles a refreshed visual identity, a redesigned packaging system, a national advertising campaign, and the brand's first sonic signature. The platform was developed with creative agency Collins and went live on 19 May 2026.

According to co-founder and CEO Ben Goodwin, the platform articulates a belief that has guided the company since its launch: that consumers should not have to choose between something that tastes great and something that supports how they feel. The line "the feel good soda" now sits at the centre of the brand's communication architecture and is positioned as a long-term creative platform rather than a single campaign idea.

Refreshed packaging and a new sonic signature

The packaging refresh rolls out first across the shelf-stable 6g Fiber Line, including 12oz cans, Multi-Packs, Sleek cans, MINIs, and Variety Packs. Rather than overhauling its core visual equity, the brand keeps its familiar can architecture and layers in hand-drawn illustration inspired by editorial styles from the late 1960s and early 1970s. Multi-Packs and Variety Packs are treated as expanded canvases for these illustrations. The refrigerated 9g Fiber Line remains in its current design for now.

The accompanying national campaign opens with a spot titled "A Good Start," which combines animation and live-action footage with a reinterpretation of The Chordettes' 1958 hit "Lollipop," rewritten as "OLIPOP, OLIPOP" to serve as the brand's first sonic signature.