Source: barbour.com
Barbour
British heritage apparel brand built on waxed cotton craftsmanship, balancing country lifestyle authenticity with contemporary cultural relevance.
Key-Facts
Founded
1894
Logo
Industry
Fashion
Headquarters
United Kingdom
Color
#1a3d2b
Positioning
Barbour positioned itself not as "just another rain jacket", but as the authoritative waxed-cotton outerwear brand: durability, heritage, function. One coat, decades of wear. Reinforcing a proposition: "We make jackets that protect and mature."
Brand Chronology
Staple items: Why every category has its brand-defining product (2026)
Barbour's Third Aardman Christmas Film Stars Wallace & Gromit (2025)
Barbour's Third Aardman Christmas Film Stars Wallace & Gromit
2025
Barbour's 2025 Christmas film with Aardman stars Wallace & Gromit for the first time, alongside a limited Re-Loved jacket run for Oxfam.
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Levi's and Barbour launch first joint collection (2025)
Levi's and Barbour launch first joint collection
2025
Levi's and Barbour release their first joint collection, blending denim heritage with waxed cotton craftsmanship from 30 October 2025.
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Supreme and Barbour wax a Bedale for spring 2020 (2020)
Supreme and Barbour wax a Bedale for spring 2020
2020
Supreme and Barbour release a Bedale-derived waxed cotton capsule, paired in leopard print, archive black and Supreme orange.
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Barbour Way of Life campaign (2019)
Barbour Way of Life campaign
2019
Barbour launched the “Barbour Way of Life” campaign, which gained strong traction across social media. Consumers actively participated by sharing their own interpretations of the brand’s lifestyle using the hashtag #BarbourWayOfLife, turning the campaign into a user-driven expression of the brand’s identity.
Founded
1894John Barbour founded J. Barbour and Sons in South Shields in 1894, supplying oilskin coats to the sailors and fishermen of the North Sea coast.
Staple items: Why every category has its brand-defining product
2026