Barbour
Source: barbour.com

Barbour

British heritage apparel brand built on waxed cotton craftsmanship, balancing country lifestyle authenticity with contemporary cultural relevance.

  • Fashion
  • Heritage
Founded
1894
Industry
Fashion
Headquarters
United Kingdom
Ownership
Private company

Key Facts

Brand logo & color
#1a3d2b

Positioning

Barbour positioned itself not as "just another rain jacket", but as the authoritative waxed-cotton outerwear brand: durability, heritage, function. One coat, decades of wear. Reinforcing a proposition: "We make jackets that protect and mature."

Brand Chronology

Barbour builds a season around its own tartan (2026)

Barbour builds a season around its own tartan

2026
Barbour builds a season around its own tartan
Barbour autumn winter 2026 tartan campaign photographed in the Pentland Hills in Scotland
The autumn winter season runs on the pattern itself: a campaign in the Pentland Hills, an exhibition and a student brief.
barbour campaign news brand ambassador collaboration
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Staple items: Why every category has its brand-defining product (2026)

Staple items: Why every category has its brand-defining product

2026
Staple items: Why every category has its brand-defining product
Many makers, one mental prototype: why Burberry owns trench coats and Levi's owns jeans in the public mind.
barbour commentary article
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Barbour's Third Aardman Christmas Film Stars Wallace & Gromit (2025)

Barbour's Third Aardman Christmas Film Stars Wallace & Gromit

2025
Barbour's Third Aardman Christmas Film Stars Wallace & Gromit
Source: barbour.com
Barbour's 2025 Christmas film with Aardman stars Wallace & Gromit for the first time, alongside a limited Re-Loved jacket run for Oxfam.
barbour campaign news ad campaign
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Levi's and Barbour launch first joint collection (2025)

Levi's and Barbour launch first joint collection

2025
Levi's and Barbour launch first joint collection
Levi's x Barbour Spey Wax Jacket in tobacco wax with brown corduroy collar, 2025 collaboration
Levi's and Barbour release their first joint collection, blending denim heritage with waxed cotton craftsmanship from 30 October 2025.
barbour collaboration campaign news
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Supreme and Barbour wax a Bedale for spring 2020 (2020)

Supreme and Barbour wax a Bedale for spring 2020

2020
Supreme and Barbour wax a Bedale for spring 2020
Supreme x Barbour
Supreme and Barbour release a Bedale-derived waxed cotton capsule, paired in leopard print, archive black and Supreme orange.
barbour collaboration news
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Barbour Way of Life campaign (2019)

Barbour Way of Life campaign

2019
Barbour Way of Life campaign
Source: barbour.com

Barbour launched the “Barbour Way of Life” campaign, which gained strong traction across social media. Consumers actively participated by sharing their own interpretations of the brand’s lifestyle using the hashtag #BarbourWayOfLife, turning the campaign into a user-driven expression of the brand’s identity.

barbour ad campaign

Founded

1894
John Barbour founded J. Barbour and Sons in South Shields in 1894, supplying oilskin coats to the sailors and fishermen of the North Sea coast.

Featuredfrom the brand

How To Re-Wax Your Barbour Waxed Jacket: Barbour's Essential Step-by-Step Guide

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