Bentley Motors today reveals Priyanka Chopra Jonas as a global brand ambassador, marking a new collaboration with the internationally recognised actor and producer. The announcement is accompanied by a new campaign, launching this weekend, with a complementary film due to be premiered in the coming weeks, in which Priyanka speaks candidly to camera about her life, career and creative outlook, alongside a suite of photography.1
Priyanka joins Bentley’s growing roster of global ambassadors, including Co-Creative Directors Greg Williams and Mai Ikuzawa, who were appointed by the brand in September last year.1, 2
Priyanka’s diverse body of work has captivated global audiences for nearly 25 years.1 Priyanka is an acclaimed member of the global film industry, a producer, New York Times best-selling author, entrepreneur and investor.3 As a UNICEF Goodwill Ambassador, she is known for her advocacy on education and children’s welfare, using her platform as a global icon for tangible change.3
Shot in an authentic, documentary style, the new film captures an intimate, conversational exchange between Priyanka and Greg, offering a more personal insight into her life and creative outlook.1 Filmed at Sony Studios, Los Angeles, Priyanka voices her love for being on set and the creative magic that can occur during a day’s work as a performer and producer, with a Bentley Continental GT subtly integrated throughout.1
Priyanka says, “I’ve always been drawn to Bentley’s commitment to craftsmanship and storytelling, because there’s an intentionality behind every detail that feels rare. As someone who lives for the creative energy of being on set, this collaboration felt instinctive. It’s about shared values, but also about a shared appreciation for the process behind what we create.”1
Ben Whattam, Marketing Director for Bentley Motors, reflects, “Priyanka brings a fresh energy and authentic perspective that aligns with Bentley. The film’s relaxed style allows her voice and personality to come through naturally, creating something more authentic than traditional advertising.1
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1. Bentley Motors, "Priyanka Chopra Jonas revealed as brand ambassador for Bentley in new campaign", 10 April 2026, for the announcement of Priyanka Chopra Jonas as a global brand ambassador, the campaign launching that weekend with a film to premiere in the following weeks and a suite of photography, her joining the roster of global ambassadors that includes Co-Creative Directors Greg Williams and Mai Ikuzawa, appointed in September 2025, her body of work spanning nearly 25 years, the documentary style film of her conversation with Greg Williams shot at Sony Studios, Los Angeles, with a Bentley Continental GT integrated throughout, her quoted words on craftsmanship, storytelling and being on set, and the quoted words and job title of Ben Whattam, Marketing Director for Bentley Motors. https://www.bentleymedia.com/en/newsitem/1789
2. Bentley Motors, "Bentley appoints two External Creative Directors to lead the marque’s next chapter", 4 September 2025, for the appointment of Mai Ikuzawa and Greg Williams in September 2025, there titled External Creative Directors, to advise Bentley’s marketing, communications and design teams. https://www.bentleymedia.com/en/newsitem/1734
3. Wikipedia, "Priyanka Chopra", consulted 8 October 2026, for her career since Miss World 2000 and her 2002 screen debut, her production company Purple Pebble Pictures, her 2021 memoir Unfinished reaching The New York Times Best Seller list, her business ventures including tech investments and a haircare brand, and her appointment as national and global UNICEF Goodwill Ambassador for child rights in 2010 and 2016, with a focus on children’s rights and girls’ education. https://en.wikipedia.org/wiki/Priyanka_Chopra
