A century of stories anchored in a new studio logo
The Walt Disney Company marks its 100th anniversary on October 16, 2023, anchoring a year-long centenary celebration in a new visual identity and an updated animated studio logo.1, 2 The new production sequence, developed by Disney Studios Content with Industrial Light and Magic, replaces the long-standing castle intro with a sunrise-lit, computer-animated rendition of Walt Disney Animation's signature Cinderella Castle, accompanied by a refreshed orchestration of "When You Wish Upon a Star".1
The new logo first appears at the 2022 D23 Expo in Anaheim, where the company also presents the "100 Years of Wonder" wordmark that serves as the centennial tagline.1, 2 The identity is rolled out across theatrical releases, Disney+ programming, theme park communications, and consumer products throughout 2023, and is followed at Disneyland by "Wondrous Journeys", a projection-mapping and fireworks show featuring footage from all 61 Walt Disney Animation Studios feature films released to date.2, 3
The centennial program coincides with several heritage projects, including the animated short "Once Upon a Studio", which gathers more than 500 Disney animated characters in a single film.3 Together, the work positions Disney's 100th year as a deliberate restatement of its identity through animation, music, and the studio brand mark itself, rather than around a single anniversary product.
Source: Walt Disney Animation Studios Youtube
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1. Wikipedia, "Disney logo", and Wikipedia, "The Walt Disney Company", both read on 19 September 2026, for The Walt Disney Company having been founded on 16 October 1923 and having celebrated its 100th anniversary on 16 October 2023, for a new production logo having been introduced in 2022 for the studio's 100th anniversary in 2023 and having premiered at the 2022 D23 Expo, for that sequence being an updated opening in computer animation at sunrise created by Disney Studios Content and Industrial Light and Magic, for its arrangement of "When You Wish Upon a Star" composed by Christophe Beck and conducted by Tim Davies, and for the tagline "100 Years of Wonder" appearing below the Disney100 logo through the anniversary year. The Disney logo page treats the sequence as the Walt Disney Pictures production logo and describes its castle as drawing on both Cinderella Castle and Sleeping Beauty Castle; it does not attribute the castle to Walt Disney Animation. https://en.wikipedia.org/wiki/Disney_logo https://en.wikipedia.org/wiki/The_Walt_Disney_Company
2. The Walt Disney Company, "New Details About Disney 100 Years of Wonder Revealed to Fans During D23 Expo", 12 September 2022, and The Walt Disney Company, "Disney Legends Awards Ceremony and Disney 100 Years of Wonder Kick Off D23 Expo 2022", September 2022, for Disney 100 Years of Wonder having been kicked off at D23 Expo 2022 presented by Visa in Anaheim, California, and described there as the largest cross-company global celebration in the company's 100 year history, and for the new studio introduction playing in front of all Disney theatrical and streaming releases throughout 2023, which is the theatrical and Disney+ side of the rollout the body describes. Neither release names theme park communications or consumer products as carriers of the identity, and the release of 12 September 2022 credits Wondrous Journeys with nods to all 60 Walt Disney Animation Studios films to date rather than the 61 the body gives. The second page carries no visible publication date; it reports the opening ceremony of D23 Expo 2022, held on 9 September 2022. https://thewaltdisneycompany.com/news/new-details-about-disney-100-years-of-wonder-revealed-to-fans-during-d23-expo/ https://thewaltdisneycompany.com/disney-legends-awards-ceremony-and-disney-100-years-of-wonder-kick-off-d23-expo-2022/
3. Wikipedia, "Wondrous Journeys", and Wikipedia, "Once Upon a Studio", both read on 19 September 2026, together with Logos World, "Disney 100 Logo, symbol, meaning, history, PNG, brand", read on 19 September 2026 and listed on the Brandvelle whitelist as a brand-context reference rather than a trade title, for Wondrous Journeys being a projection mapping and fireworks show at Disneyland which debuted on 27 January 2023 and projects a montage of all 61 films released by Walt Disney Animation Studios across the 100 years of the studio's existence, for the centennial festivities having begun that same day at Disneyland in Anaheim and having run across theme parks, film production, television and streaming, and for Once Upon a Studio being the short produced by Walt Disney Animation Studios in celebration of the company's centennial, which includes 543 characters from the studio's feature and short films, the figure behind the body's "more than 500". https://en.wikipedia.org/wiki/Wondrous_Journeys https://en.wikipedia.org/wiki/Once_Upon_a_Studio https://logos-world.net/disney-100-logo/
