Supreme
Founded by James Jebbia on Lafayette Street in April 1994 as a skate shop, Supreme defined the modern streetwear category through a tightly controlled weekly drop schedule, a single proprietary brand mark (the box logo), and a continuous practice of collaboration with art-world figures, luxury houses, and popular-culture properties.
Key-Facts
Brand Chronology
Supreme wraps the New York Post for the FW18 announcement
2018
Lacoste and Supreme released their first joint collection in 2017
2017
Supreme and Louis Vuitton stage the FW17 Friends and Heroes collaboration
2017
Supreme releases a red clay brick for Fall/Winter 2016
2016
Kate Moss fronts the Supreme Spring 2012 campaign
2012
Supreme x Comme des Garçons SHIRT: the first luxury bridge
2012
Supreme x The North Face: streetwear meets the summit
2007
Supreme x Nike SB: the alliance that built skate streetwear
2002
Supreme opens on Lafayette Street and introduces the box logo
1994
Logo Design
1994
The iconic red-and-white box logo of Supreme appeared in 1994 with the opening of the brand’s first skate shop by James Jebbia. Originally created for a simple T-shirt design, the logo quickly became a symbol of exclusivity and status.
Its visual style was heavily inspired by the work of conceptual artist Barbara Kruger, known for bold white Futura text inside red frames. Kruger herself dismissed concerns over imitation, criticizing strict ideas of intellectual property.
Despite this, Supreme later pursued legal action against brands using similar designs, including a dispute with Married To The Mob. In 2017, the company further celebrated the logo’s cultural impact in the short film Crop Fields, featuring the Supreme name created across a California field.