The originator of the blue jeans, building cultural authority through music, film, and the enduring symbol of the red tab since 1873.
15 Articles
British heritage apparel brand built on waxed cotton craftsmanship, balancing country lifestyle authenticity with contemporary cultural relevance.
6 ArticlesTwo heritage workwear houses meet
The Levi's brand and English heritage label Barbour introduce their first joint collection, launching worldwide on 30 October 2025.1, 2 The limited-edition partnership combines Levi's denim heritage, established in 1853, with Barbour's waxed cotton tradition, founded in 1894 in South Shields.3
The range covers jackets, bottoms, and accessories. Hero pieces include the Spey Wax Jacket in tobacco wax with a brown corduroy collar, the Bedale, and reinterpretations of the Type II silhouette in both waxed cotton and denim.1, 2 Across the collection, Barbour's tartan linings, throat tabs, and ring-pull zippers meet Levi's arcuate stitching, triple needle topstitching, and antique brass trims.1
A Re-Loved companion programme
The collection launches alongside the Levi's x Barbour Re-Loved programme, which restores vintage Levi's denim with Barbour's waxed fabrics to produce one-of-a-kind patchwork 501 jeans and jackets.1 Re-Loved pieces become available from 20 November at Selfridges London and at Levi's and Barbour flagship stores in Tokyo.1, 2 The campaign, photographed and directed by Tbone Fletcher with styling by Tirino Yspol, profiles ceramicists, furniture makers, sound designers, and jewellers, framing the collection's craft narrative.1
The collection sells through Levi.com, the Levi's App, and select Levi's and Barbour retail channels.1
Written with AI assistance, edited by a human. Find out more about our Use of AI.
1. Levi Strauss & Co., "Introducing Levi's x Barbour", 28 October 2025, together with the brand's own collection page "Levi's x Barbour" on Levi.com, October 2025, for the two houses coming together "for the first time to introduce a limited-edition collaboration", for the collection being "available globally Thursday, October 30" and covering "a range of jackets, apparel and accessories", for the named pieces Levi's x Barbour Spey Wax Jacket, Levi's x Barbour Bedale, Type II Waxed Jacket and Type II Denim Jacket, for the construction detail of tartan lining, throat tab and ring pull zip on the collaboration pieces and of "pocket flaps shaped like Levi's iconic arcuate", "triple needle topstitching, antique brass metal trims and tonal embroidery", for the Re-Loved programme, which "restores and reimagines vintage Levi's denim with Barbour's iconic waxed fabrics", "creating one-of-a-kind patchwork jackets and 501 jeans", for its availability "at select locations on November 20th, including Selfridges London and flagship Levi's and Barbour stores in Tokyo", for the campaign by photographer and director Tbone Fletcher with styling by Tirino Yspol profiling "ceramicists, furniture makers, sound designers and jewelers", and for the sale "on Levi.com, the Levi's App, in select Levi's Stores and Barbour retail channels". https://www.levistrauss.com/2025/10/28/levis-x-barbour/ https://www.levi.com/US/en_US/blog/article/levis-x-barbour
2. The trade and editorial coverage of the launch listed as this verse's provenance, for the collaboration being a debut between the two brands, for the worldwide release on 30 October 2025, for the Spey Wax Jacket in tobacco wax with a brown cord collar, the Bedale in a dark navy desert wax and a denim version, and the Type II in Barbour's archive olive waxed cotton and in denim, for the tartan and arcuate detailing, and for the Re-Loved pieces reaching Selfridges London and Tokyo on 20 November: Hypebeast, Sophie Caraan, "Barbour and Levi's Fuse Their DNA With New Collaborative Collection", 30 October 2025, https://hypebeast.com/2025/10/barbour-levis-collaboration-collection-release-info; Highsnobiety, Tom Barker, "Levi's x Barbour: Two Workwear OGs Trade Secrets", 28 October 2025, https://www.highsnobiety.com/p/barbour-levis/; TheIndustry.fashion, Tom Bottomley, "Levi's gives Barbour a denim overhaul for limited-edition collaboration collection", 30 October 2025, https://www.theindustry.fashion/levis-gives-barbour-a-denim-overhaul-for-limited-edition-collaboration-collection/. Two further pages listed as provenance carry the same launch facts but could not be read for this check: GQ, "The Levi's x Barbour Collaboration", https://www.gq.com/story/levis-barbour-collaboration-fall-2025, which blocks automated access, and WWD / Sourcing Journal, "Levi's and Barbour Deliver a Functional Fall Collection", https://wwd.com/sourcing-journal/sj-denim/levis-barbour-collaboration-functional-fall-collection-1238858871/, which is behind a paywall; both pages not reachable on 18 September 2026.
3. Wikipedia, "Levi Strauss & Co." and "J. Barbour & Sons, Limited", both read 18 September 2026, for the founding of Levi Strauss & Co. in May 1853 and for John Barbour founding J. Barbour and Sons Ltd in South Shields, England, in 1894, and for the company becoming known for its waxed cotton jackets. https://en.wikipedia.org/wiki/Levi_Strauss_%26_Co. https://en.wikipedia.org/wiki/Barbour_(company)
