The originator of the blue jeans, building cultural authority through music, film, and the enduring symbol of the red tab since 1873.
13 Articles
British heritage apparel brand built on waxed cotton craftsmanship, balancing country lifestyle authenticity with contemporary cultural relevance.
3 ArticlesTwo heritage workwear houses meet
The Levi's brand and English heritage label Barbour introduce their first joint collection, launching worldwide on 30 October 2025. The limited-edition partnership combines Levi's denim heritage, established in 1853, with Barbour's waxed cotton tradition, founded in 1894 in South Shields.
The range covers jackets, bottoms, and accessories. Hero pieces include the Spey Wax Jacket in tobacco wax with a brown corduroy collar, the Bedale, and reinterpretations of the Type II silhouette in both waxed cotton and denim. Across the collection, Barbour's tartan linings, throat tabs, and ring-pull zippers meet Levi's arcuate stitching, triple needle topstitching, and antique brass trims.
A Re-Loved companion programme
The collection launches alongside the Levi's x Barbour Re-Loved programme, which restores vintage Levi's denim with Barbour's waxed fabrics to produce one-of-a-kind patchwork 501 jeans and jackets. Re-Loved pieces become available from 20 November at Selfridges London and at Levi's and Barbour flagship stores in Tokyo. The campaign, photographed and directed by Tbone Fletcher with styling by Tirino Yspol, profiles ceramicists, furniture makers, sound designers, and jewellers, framing the collection's craft narrative.
The collection sells through Levi.com, the Levi's App, and select Levi's and Barbour retail channels.
