A Festive Franchise Extended
For the third consecutive year, Barbour released a Christmas film produced by Aardman Animations.1, 2 The 2025 instalment marks the first to feature Wallace & Gromit, following two earlier films starring Shaun the Sheep.2 The film was produced at Aardman's studio in Bristol using stop-motion animation.1
The story centres on Wallace's latest invention: the Gift-o-matic, a device designed, with characteristic Aardman chaos, to take the effort out of festive gift-giving.1, 2 The machine is wrapped in Barbour's Winterberry tartan, a pattern introduced exclusively for the season.2
Re-Loved and Charity
Alongside the campaign, Barbour launched a limited run of Re-Loved wax jackets inspired by the Wallace & Gromit characters.2 All proceeds from the collection were directed to Oxfam, connecting the seasonal campaign to Barbour's long-standing commitment to jacket longevity and circular fashion.1, 2
The partnership reflects Barbour's consistent Christmas brand strategy: a British heritage clothing label paired with a British heritage animation house, both with deep roots in northern England.
Written with AI assistance, edited by a human. Find out more about our Use of AI.
1. Creative Review, Rebecca Fulleylove, "Wallace & Gromit have Christmas covered with Barbour", 6 November 2025, for the 2025 film being the third consecutive Barbour Christmas collaboration with Aardman Animations, for its production at Aardman's Bristol studio in hand-crafted stop-motion, for the Gift-o-matic as Wallace's tartan-wrapped invention for taking the effort out of gift-giving, and for the limited-edition Re-Loved collection of upcycled jackets whose proceeds go to Oxfam. https://www.creativereview.co.uk/wallace-gromit-barbour-christmas-advertising/
2. Aardman Animations, "Barbour and Wallace & Gromit have Christmas covered", 6 November 2025, for the 2025 advert being the third year of the Barbour and Aardman partnership and the first to star Wallace and Gromit, after two festive films with Shaun the Sheep, for the Gift-o-matic as Wallace's gifting machine and for its wrapping in Barbour's exclusive Winterberry tartan, for the limited-edition Re-Loved Wallace and Gromit inspired wax jackets repaired with tartan patches, and for all proceeds going to Oxfam. https://www.aardman.com/latest-news/2025/november/barbour-and-wallace-gromit-have-christmas-covered/
