Ferrari presents Luce, its first electric car, designed with Jony Ive

A Ferrari shaped by Jony Ive and LoveFrom

On 25 May 2026, in front of more than 200 journalists gathered in Rome, Ferrari presents the Luce, the company's first fully electric production car and the first automobile designed by Sir Jonathan Ive's studio LoveFrom. Ive, the former Apple chief design officer behind the iMac, iPod and iPhone, has spent the last five years working with co-founder Marc Newson and Ferrari's in-house teams on a vehicle that breaks with the marque's two-door, mid-engined template. Ferrari CEO Benedetto Vigna frames the result as a deliberate test of the company's appetite for category change.

The Luce sits at the intersection of two strategic ambitions: extending the Ferrari portfolio beyond combustion, and broadening its audience without diluting the marque. Ferrari estimates that most Luce buyers will be new to the company, a projection that explains why the project departs from the established supercar template rather than reinterpreting it.

Why Ferrari turned to LoveFrom

The decision to hand exterior and interior execution to LoveFrom marks the first time Ferrari has invited an external studio to lead the design of a road car in living memory. LoveFrom was founded by Ive in 2019 after his departure from Apple, with Marc Newson, the industrial designer behind work for Apple, Louis Vuitton, Hermès and Qantas, as co-founder. The two designers have framed their practice as a long-form collaboration model with a small number of clients, in which the studio embeds with engineering teams rather than delivering finished proposals.

That working method shapes the Luce. Ive and Newson describe a five-year partnership in which LoveFrom worked alongside Ferrari's engineers from initial concept through to production tooling. "We hold great engineers in such high esteem and Ferrari knows we weren't just throwing stuff over the wall," Ive notes during the Rome reveal. The studio's typographer Antonio, who grew up close to Maranello, drew a bespoke typeface for the car, named LF Maranello.

Exterior choices and the platform argument

The visual outcome is a glasshouse-led monobox: a passenger cell wrapped in a continuous surface that includes the windscreen, side glass, rear window and a panoramic glass roof. The drag coefficient of 0.254 is the lowest Ferrari has recorded. Doors are rear-hinged, the C-pillar functions as a flying bridge, and wheels measure 23 inches at the front and 24 inches at the rear. Ferrari states that 95 per cent of the Luce's components are new.

Matteo Lanzavecchia, head of vehicle engineering, explains why the team did not pursue a mid-engined electric supercar in the manner of the Ferrari F80. Removing the combustion engine and fuel tank from a mid-engined layout, he argues, offers no meaningful gains in centre of gravity or moment of inertia. The Luce instead locates the battery low in the structure, integrated into the body for torsional rigidity, with a centre of gravity 95 millimetres lower than the Purosangue. A new vehicle control unit updates 200 times per second, and the Side Slip Control system reaches its tenth iteration on this platform.

An interior anchored in physical detail

The interior carries Ive's design philosophy into Maranello's product language. Ferrari and LoveFrom retain physical controls for the climate system, sit them under protective bump bars, and reserve digital displays for instruments and the centre console. The three-spoke steering wheel, a deliberate reference to earlier Ferraris, is machined from recycled aluminium and contains 19 separate CNC-machined parts. The chassis and body consist of 75 per cent recycled aluminium. Glass surfaces are developed with Corning, the long-term Apple supplier behind the iPhone's Gorilla Glass.

The Ferrari logo on the boot lid is laser etched at adjustable intensity. The key uses electronic ink, transferring its yellow accent into the drive selector when docked. The audio system uses 21 speakers and 3,000 watts. An accelerometer at the rear axle captures the dynamic vibration of the rotating components, then equalises and amplifies that signal in a manner the company compares to an electric guitar.

Powertrain, pricing and brand consequence

The Luce uses four electric motors, one per wheel, delivering a combined 1,035 horsepower, with a 0 to 100 km/h time of 2.5 seconds and a top speed exceeding 310 km/h. Range is approximately 530 kilometres from a 122 kWh battery on an 800-volt architecture. The car measures five metres in length and weighs 2,260 kg. Ferrari cites more than 60 new patents tied to the project.

Pricing starts at 550,000 euros in Europe, equivalent to approximately 640,000 US dollars. Production begins in late 2026, with European deliveries in the fourth quarter and a US market launch in the second quarter of 2027. Ferrari emphasises that the Luce does not replace combustion in the line-up. Six, eight and twelve-cylinder Ferraris remain in production, and the Luce opens a new segment rather than displacing existing ones. For Ferrari, the Luce is the first concrete instance of brand extension into electrification, executed in partnership with the designer most closely associated with the consumer-technology shifts of the past two decades.